TY JOUR TI STRATEGIES FOR MANAGING SUSTAINABILITY RISKS IN HIGHER EDUCATION ORGANIZATIONAL SYSTEMS: THE ROLE OF CORPORATE IDENTITY (ANALYTICAL REVIEW OF MODERN RESEARCH) KW organizational sustainability KW corporate identity KW risk management KW sustainable development of universities KW digital transformation KW paradoxical management KW resource approach KW staff involvement KW university culture JO Scientific and analytical journal «Vestnik Saint-Petersburg university of State fire service of EMERCOM of Russia» AU Musienko, T.V. PY 2025 IS 2025 PB Saint-Petersburg University of State Fire Service of Emercom of Russia