%0 Journal Article %T STRATEGIES FOR MANAGING SUSTAINABILITY RISKS IN HIGHER EDUCATION ORGANIZATIONAL SYSTEMS: THE ROLE OF CORPORATE IDENTITY (ANALYTICAL REVIEW OF MODERN RESEARCH) %A Musienko, T.V. %K organizational sustainability, corporate identity, risk management, sustainable development of universities, digital transformation, paradoxical management, resource approach, staff involvement, university culture %J Scientific and analytical journal «Vestnik Saint-Petersburg university of State fire service of EMERCOM of Russia» %D 2025 %N %P 21 %I Saint-Petersburg University of State Fire Service of Emercom of Russia