Modern information technology has greatly transformed the marketing of products enterprises will not only expand the market, but also to focus it on the appropriate customer groups. The study of this process, carried out the work, gives grounds for designation as major developments in two areas: the development of a more customer-focused systems for goods and, as a consequence, vertical marketing structures.
system of distribution of goods and services, vertical marketing structure, customer, market sales, increased sales volumes and trends of distribution systems
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